We cultivate exceptional leaders and high-achieving athletes by delivering thought leadership and personal brand programs that revolutionize how they inspire and transform the world around them.
Welcome To Raw Strategy
Who you are, and the stories and messages that you share, are some of the most powerful and important assets in your career. And when deployed in the right way, they have the ability to build credibility, connection and influence.
The question is: are you using your most innate resource to its fullest potential ?
How We Can Help
1 \ The Raw Athlete Program
The Raw Athlete Program helps high-achieving athletes craft a powerful personal story, clearly defined messaging and a premium, sustainable brand that allows them to stand out, create powerful partnerships, position themselves for connection, and become the master narrator of their life.
2 \ The Raw Leader Program
The Raw Entrepreneur Program is a roadmap and mentorship program designed to help high-achieving entrepreneurs create a meaningful personal and brand story, and powerful messages that build connection, trust and impact. Are you ready to take control of your story—and your future?
3 \ Workshops & Speaking
As a leader, your experience and insight is potent and influential. But how do you articulate and share it so you build trust, maximize your visibility, and position yourself as a leader to attract high-value clients, and team members? Welcome to The Raw Leader.
Hi, I’m Lindsay
My mantra is this—get lost on purpose because you never learn less.
That has gotten me in to trouble, sure, but it has also made me curious—curious about people, the past, and human potential. After retiring from ski racing, I turned that curiosity into uncovering wild human stories across the globe for international titles like Outside, National Geographic, Yahoo and MSNBC.
After years of telling other people’s stories, and intimately learning about how stories have the ability to shape and impact our lives and our future, I began working closely with large brands, leaders and athletes on how to use storytelling to build resilience, trust, reputation equity and impact.
I’m here because I wholeheartedly believe your story matters. Do you?
“Tell the story of the mountains you’ve climbed. Your words could become a part of someone else’s survival guide.”
— Morgan Harper Nichols
You deserve a record-scratch moment.
Life! It’s been one helluva ride up until now—you’re a little banged up, twigs in your hair, some dirt under your fingernails. Nobody, and I mean nobody, has lived this life. Join me for weekly tips on how to leverage that story, that experience, and build the life, the career, and the impact you’re meant to have.
Latest Posts
What People Are Saying
Working with Lindsay in her Raw Leader program helped me learn to create much stronger messages, write more impactful content and create much larger impact with our teams, our clients and my wider audience. Thanks to her, I am connecting much deeper and authentically with colleagues, clients, even my family. Working with Lindsay has helped me to control the narrative about the kind of person I am, what I love about our company and its culture and what I believe makes what and how we do what we do so different.
— Kevin Cummings, President, Lockton Companies
Lindsay truly understands human connection—her practice and work pushes me in ways I never could have imagined. She challenged and pushed me out of my comfort zone, helping me find my brand’s voice that I was never able to articulate or illustrate without her guidance. The results of engagement with my audience following my work with Lindsay are phenomenal.
— Jen Scales, SVP, Gallagher
“Lindsay offers incredibly practical and personalized strategies for optimizing storytelling on social media and beyond. She clearly knows her stuff, deftly picking out roadblocks to help to clear the way for more fun, less stressful, more productive messaging. Her step-by-step program prompts self-reflection with an eye towards sharing in a more authentic and clear way while staying true to ones' self. I highly recommend it!”
— Ingrid Backstrom, Professional Skier for The North Face
Past Clients
We have been fortunate to work with some fantastic partners, both big and small. Below are some recognizable clients, but know there are countless more small businesses, athletes and solopreneurs who we have adored working with—and we look forward to many more!
Have you ever watched someone tell a really good story? You're engaged, gripped from the start, cautiously waiting, brimming with expectation of what's next. And, then you look down, shoulders fold in because you wish you could tell a story like them, but you can't…